AMT-Graphics

Redesigning logos is the process of leasing a new life in the brand identity of a company.  A fair share of companies across the globe get their logos redesigned to stay apace with the ever-evolving technolog , dramatically changing consumer preferences and the ever-increasing market competition. But not all logos that are redesigned work well for their respective brands in terms of bringing more customers, garnering media mileage or building brand identity. In fact, a large number of such redesigned logos prove to be total failure. Here, we present to you some of the worst logo redesign fails of 2015. 1. Career Builder  – America’s largest online job site, Career Builder’s old logo was simple, condensed wordmark that worked just well. The company redesigned its logo in 2015 with an aim to portray movement, attraction and connectivity related with the brand. However, the new logo design failed to impress company’s target market. In fact, a poll on graphic design fratern